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Buying guide · US 40B

The Best Bras for 40B

A 40B is stocked almost everywhere: 40 of our 49 charted brands cut it, which moves the question from availability to judgment. Start with the picks below, then use the full computed table to compare how every brand labels and positions your size, and choose by construction for a fuller band with a proportionally shallow cup.

One size, every label

40B in every system

US 40BUK 40BEU / DE 90BFR / ES 105BAU / NZ 18BIT 6ªBJP C90

Cup letters diverge above D, so the letter changes even though the bra does not. Convert by position, and match the printed tag in the table below.

Start here

Strong first tries at 40B

These are chosen by rule, not payment: your size sits inside each chart, away from its edges. The complete computed list follows.

Computed, not sponsored

The complete list: who makes 40B

BrandSystemTheir label for itRange positionInteractive chart
AerieUS40Bwell in rangechart →
AmoenaEU90Bwell in rangechart →
AnitaEU90Bwell in rangechart →
BendonAU18Bwell in rangechart →
BerleiAU18Bwell in rangechart →
Bras N ThingsAU18Bwell in rangechart →
ChantelleFR105Bwell in rangechart →
CuupUS40Bwell in rangechart →
Harper WildeUS40Bwell in rangechart →
HunkemöllerEU90Bwell in rangechart →
KnixUS40Bwell in rangechart →
Le MystèreUS40Bwell in rangechart →
M&SUK40Bwell in rangechart →
MaidenformUS40Bwell in rangechart →
Marie JoEU90Bwell in rangechart →
Savage X FentyUS40Bwell in rangechart →
SkimsUS40Bwell in rangechart →
SomaUS40Bwell in rangechart →
ThirdLoveUS40Bwell in rangechart →
TriumphEU90Bwell in rangechart →
Victoria’s SecretUS40Bwell in rangechart →
WacoalUS40Bwell in rangechart →
Auden (Target)US40Bat chart edgechart →
BaliUS40Bat chart edgechart →
Boux AvenueUK40Bat chart edgechart →
CaciqueUS40Bat chart edgechart →
EtamFR105Bat chart edgechart →
FreyaUK40Bat chart edgechart →
GossardUK40Bat chart edgechart →
Lise CharmelFR105Bat chart edgechart →
NatoriUS40Bat chart edgechart →
PepperUS40Bat chart edgechart →
Playtex 18 HourUS40Bat chart edgechart →
Pour MoiUK40Bat chart edgechart →
PrimaDonnaEU90Bat chart edgechart →
Shock AbsorberUK40Bat chart edgechart →
Simone PérèleFR105Bat chart edgechart →
Triumph JapanEU90Bat chart edgechart →
Wacoal JapanEU90Bat chart edgechart →
Warner’sUS40Bat chart edgechart →

Of the 40: 22 carry 40B well inside their chart, 18 at its edge. Well in range means the size sits inside the brand's chart, cut from a block graded around it. At chart edge means it is the first or last size they make, which is real but drafted at the limit of their grading. Your measured size guide: the universal 40B page.

Check first

Is 40B actually your size?

Snug underbust, relaxed bust. Tap the unit to switch inches and centimeters.

Same published math as the calculator: snug measure, no added inches.

Choosing well

How to choose at 40B

40B pairs a larger band with modest cup depth, a proportion the industry underserves in the opposite direction from full-bust sizes: bands go up but the assumed cup depth climbs with them, leaving shallow-cup wearers with cups that wrinkle at the top.

Look for stretch-top cups, lightly lined or unlined styles, and wireless constructions with structured bands. At this proportion the band delivers the support and the cup mostly needs to follow the profile without excess fabric.

Brands whose plus-band ranges start rather than end at your band tend to grade the shallow letters more honestly there.

Watch for: Wrinkling at the top of the cup here usually means the profile, not the letter. Try a stretch-edge cup before sizing the letter down and losing base volume.

Styles that earn it

Constructions that work for a fuller band with a proportionally shallow cup

Each guide explains the construction, who it flatters and its honest trade-offs.

Same volume, different band

Sister sizes for 40B

A sister size keeps identical cup volume on a different band. If the 40B band rides up or digs in while the cup fits, the sister is the fix.

Answered

40B bras, answered

Which brands make a 40B bra?

Of the 49 brands whose published size charts we track, 40 cut a 40B. The strongest first tries: Amoena, Anita, Bendon, Berlei. The full table on this page lists every one in the brand's own notation, converted by chart position.

What is 40B in other sizing systems?

US: 40B. UK: 40B. EU / DE: 90B. FR / ES: 105B. AU / NZ: 18B. IT: 6ªB. JP: C90. Letters diverge above D, so always convert by position, not by letter.

What styles work best for 40B?

For a fuller band with a proportionally shallow cup: Wireless with structure, Unlined, T-shirt, Front-close, Longline bralette. Wrinkling at the top of the cup here usually means the profile, not the letter. Try a stretch-edge cup before sizing the letter down and losing base volume.

Ready to shop

Multi-brand retailers with deep size ranges

Shop links may earn a commission; your price does not change, and commissions never touch the computed tables above. How this site makes money. HauteFlair shares ownership with this site, disclosed here.

Shop itAt HauteFlair, our sister retailer

HauteFlair labels cups in UK letters, so these links already convert your size by position (a US DDD lands on a UK E, a US G on a UK F). HauteFlair is owned by the same company as Brasize.ai; that relationship never changes the sizing math, charts, or fit advice on this page. How this site makes money.

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