Gossard vs Pour Moi
Two brands, two ways of grading a size. Here is how Gossard and Pour Moi differ in system, range and fit, and which one to choose for your shape and your problem.
Gossard or Pour Moi, in short
Gossard and Pour Moi both label in UK sizing. Gossard runs true to size in the band and grades small in the cup with average wires; Pour Moi runs soft / stretchy in the band, true in the cup, average wires. Range: Gossard 30–40 / A–G; Pour Moi 30–44 / B–K. Convert your measured size into each and let fit decide.
Your measured size in both
Same body, two labels. Each result is your US size converted into the brand's system, then adjusted for how that brand grades. Same system, so the label matches: the fit adjustment is the difference.
Gossard vs Pour Moi at a glance
| Gossard | Pour Moi | |
|---|---|---|
| Sizing system | United Kingdom | United Kingdom |
| Bands | 30–40 | 30–44 |
| Cups | A–G | B–K |
| Band grading | true to size | soft / stretchy |
| Cup grading | grades small | true |
| Wire width | average | average |
| Straps | Standard | Standard |
| Alpha sizes | No | No |
| Tier | Mid-market | Value-to-mid |
| Origin | UK | UK |
| Signature line | Glossies: sheer molded plunge | Flora: lace balconette |
Which to try for your breast shape
| Shape | Gossard | Pour Moi |
|---|---|---|
| Full on bottom | Superboost balconette | Flora |
| Full on top | Lace | Aura full cup |
| Shallow | Glossies | Aura |
| Projected | Superboost plunge | Flora |
| Wide-set | Glossies plunge | Aura plunge |
Not sure of your shape? Use the shape finder.
Choose Gossard or Pour Moi?
- cups usually feel roomy on you elsewhere
- sheer molded (glossies)
- push-up and plunge
- you prefer a softer band (and will take a band down for support)
- value uk sizing across the range
- bra-sized swim
Both are right at the same measurement. The label differs by system and the fit by grading: start from your measured size, convert into each, and let the five fit checks decide.
What each brand is known for
| Gossard | Pour Moi | |
|---|---|---|
| Line 1 | Glossies: sheer molded plunge | Flora: lace balconette |
| Line 2 | Superboost: plunge and push-up | Aura: molded t-shirt |
| Line 3 | Lace: balconette and plunge | Energy: sports |
| Line 4 | Everyday: t-shirt | Swim: bra-sized swimwear |
Gossard vs Pour Moi: answered
Is Gossard the same size as Pour Moi?
Same notation (UK), different grading. Gossard: Bands run true to size: start with your measured band on the loosest hook. Pour Moi: Bands run soft or stretchy: many wearers take a band down and a cup up to keep the volume.
Which runs smaller, Gossard or Pour Moi?
Gossard (Cups grade small) try your measured cup and one up. Pour Moi. Cups grade true to the measured difference.
Which is better for a large bust, Gossard or Pour Moi?
Gossard runs to A–G on bands 30–40; Pour Moi to B–K on 30–44. The one whose range covers your size (in its own system) and whose wire width suits your root.
Which is better for a small bust?
Whichever grades true or small at A–C: Gossard cups grades small, Pour Moi cups true. Small bands need the brand whose range starts lower: 30 vs 30.
Can I use my Gossard size at Pour Moi?
Convert first (same system, so the label carries), then adjust: Pour Moi bands run soft / stretchy and cups true relative to true. The calculator above does both.
Do Gossard and Pour Moi fit the same breast shapes?
Not identically. Full on bottom: Gossard Superboost balconette vs Pour Moi Flora; Full on top: Gossard Lace vs Pour Moi Aura full cup; Shallow: Gossard Glossies vs Pour Moi Aura.
Opens HauteFlair’s own hub page; use your measured size there. HauteFlair is owned by the same company as Brasize.ai; that relationship never changes the sizing math, charts, or fit advice on this page. How this site makes money.