ThirdLove vs Victoria's Secret
Two brands, two ways of grading a size. Here is how ThirdLove and Victoria's Secret differ in system, range and fit, and which one to choose for your shape and your problem.
ThirdLove or Victoria's Secret, in short
ThirdLove and Victoria's Secret both label in US sizing. ThirdLove runs true to size in the band and grades generous in the cup with average wires; Victoria's Secret runs soft / stretchy in the band, grades small in the cup, average wires. Range: ThirdLove 30–48 / AA–H; Victoria's Secret 30–44 (core 32–40) / A–DDD. Convert your measured size into each and let fit decide.
Your measured size in both
Same body, two labels. Each result is your US size converted into the brand's system, then adjusted for how that brand grades. Same system, so the label matches: the fit adjustment is the difference.
ThirdLove vs Victoria's Secret at a glance
| ThirdLove | Victoria's Secret | |
|---|---|---|
| Sizing system | United States | United States |
| Bands | 30–48 | 30–44 (core 32–40) |
| Cups | AA–H (I in select bands), plus half-cup sizes A½–E½ on 30–40 bands | A–DDD (G in select styles) |
| Band grading | true to size | soft / stretchy |
| Cup grading | grades generous | grades small |
| Wire width | average | average |
| Straps | Standard, adjustable front | Standard |
| Alpha sizes | No | No |
| Tier | Mid-to-premium | Mid-market |
| Origin | US | US |
| Signature line | 24/7 Classic T-Shirt: memory-foam contour, the flagship, in half cups | Body by Victoria: smooth t-shirt and lightly lined bras |
Which to try for your breast shape
| Shape | ThirdLove | Victoria's Secret |
|---|---|---|
| Full on bottom | 24/7 Classic Demi | Body by Victoria demi |
| Full on top | 24/7 Classic Full Coverage | Body by Victoria full coverage |
| Shallow | 24/7 Classic Wireless | Bombshell, Very Sexy push-up |
| Projected | 24/7 Classic T-Shirt in a half cup up | Very Sexy plunge |
| Wide-set | 24/7 Plunge | Very Sexy plunge |
Not sure of your shape? Use the shape finder.
Choose ThirdLove or Victoria's Secret?
- cups usually feel small on you elsewhere
- between two cup sizes
- memory-foam contour without gaping
- you prefer a softer band (and will take a band down for support)
- cups usually feel roomy on you elsewhere
- mainstream availability and familiar styling
- push-up and padded silhouettes
Both are right at the same measurement. The label differs by system and the fit by grading: start from your measured size, convert into each, and let the five fit checks decide.
What each brand is known for
| ThirdLove | Victoria's Secret | |
|---|---|---|
| Line 1 | 24/7 Classic T-Shirt: memory-foam contour, the flagship, in half cups | Body by Victoria: smooth t-shirt and lightly lined bras |
| Line 2 | 24/7 Classic Wireless: wireless contour | Very Sexy: push-up and plunge |
| Line 3 | Classic Strapless (runs tight in the band) size the band up | Bombshell: adds up to two cup sizes of padding |
| Line 4 | Sport: bra-sized sport | PINK Wear Everywhere: younger contour and wireless, some alpha-sized |
ThirdLove vs Victoria's Secret: answered
Is ThirdLove the same size as Victoria's Secret?
Same notation (US), different grading. ThirdLove: Bands run true to size: start with your measured band on the loosest hook. Victoria's Secret: Bands run soft or stretchy: many wearers take a band down and a cup up to keep the volume.
Which runs smaller, ThirdLove or Victoria's Secret?
ThirdLove (Cups grade generous) try your measured cup and one down. Victoria's Secret (Cups grade small) try your measured cup and one up.
Which is better for a large bust, ThirdLove or Victoria's Secret?
ThirdLove runs to AA–H on bands 30–48; Victoria's Secret to A–DDD on 30–44 (core 32–40). The one whose range covers your size (in its own system) and whose wire width suits your root.
Which is better for a small bust?
Whichever grades true or small at A–C: ThirdLove cups grades generous, Victoria's Secret cups grades small. Small bands need the brand whose range starts lower: 30 vs 30.
Can I use my ThirdLove size at Victoria's Secret?
Convert first (same system, so the label carries), then adjust: Victoria's Secret bands run soft / stretchy and cups grades small relative to true. The calculator above does both.
Do ThirdLove and Victoria's Secret fit the same breast shapes?
Not identically. Full on bottom: ThirdLove 24/7 Classic Demi vs Victoria's Secret Body by Victoria demi; Full on top: ThirdLove 24/7 Classic Full Coverage vs Victoria's Secret Body by Victoria full coverage; Shallow: ThirdLove 24/7 Classic Wireless vs Victoria's Secret Bombshell, Very Sexy push-up.
Opens HauteFlair’s own hub page; use your measured size there. HauteFlair is owned by the same company as Brasize.ai; that relationship never changes the sizing math, charts, or fit advice on this page. How this site makes money.