Freya vs Curvy Kate
Two brands, two ways of grading a size. Here is how Freya and Curvy Kate differ in system, range and fit, and which one to choose for your shape and your problem.
Freya or Curvy Kate, in short
Freya and Curvy Kate both label in UK sizing. Freya runs true to size in the band and grades small in the cup with average wires; Curvy Kate runs true to size in the band, grades generous in the cup, average wires. Range: Freya 28–40 / B–K; Curvy Kate 28–44 / D–K. Convert your measured size into each and let fit decide.
Your measured size in both
Same body, two labels. Each result is your US size converted into the brand's system, then adjusted for how that brand grades. Same system, so the label matches: the fit adjustment is the difference.
Freya vs Curvy Kate at a glance
| Freya | Curvy Kate | |
|---|---|---|
| Sizing system | United Kingdom | United Kingdom |
| Bands | 28–40 | 28–44 |
| Cups | B–K (core D–H) | D–K |
| Band grading | true to size | true to size |
| Cup grading | grades small | grades generous |
| Wire width | average | average |
| Straps | Standard | Standard |
| Alpha sizes | No | No |
| Tier | Mid-market | Mid-market |
| Origin | UK | UK |
| Signature line | Idol: molded balconette | Wonderfull: full cup with lift |
Which to try for your breast shape
| Shape | Freya | Curvy Kate |
|---|---|---|
| Full on bottom | Offbeat balconette | Lifestyle plunge |
| Full on top | Idol | Wonderfull |
| Shallow | Deco | Luxe strapless |
| Projected | Offbeat | Wonderfull |
| Wide-set | Deco plunge | Scantilly Unleash |
Not sure of your shape? Use the shape finder.
Choose Freya or Curvy Kate?
- cups usually feel roomy on you elsewhere
- fashion prints in full-bust sizes
- molded plunge (deco)
- cups usually feel small on you elsewhere
- fashion d–k on a budget
- strapless in full-bust sizes (luxe)
Both are right at the same measurement. The label differs by system and the fit by grading: start from your measured size, convert into each, and let the five fit checks decide.
What each brand is known for
| Freya | Curvy Kate | |
|---|---|---|
| Line 1 | Idol: molded balconette | Wonderfull: full cup with lift |
| Line 2 | Deco: molded plunge, the signature | Luxe: strapless |
| Line 3 | Offbeat: lace balconette | Lifestyle: molded plunge |
| Line 4 | Freya Active Sonic: wired sports | Scantilly Unleash: strappy balconette |
Freya vs Curvy Kate: answered
Is Freya the same size as Curvy Kate?
Same notation (UK), different grading. Freya: Bands run true to size: start with your measured band on the loosest hook. Curvy Kate: Bands run true to size: start with your measured band on the loosest hook.
Which runs smaller, Freya or Curvy Kate?
Freya (Cups grade small) try your measured cup and one up. Curvy Kate (Cups grade generous) try your measured cup and one down.
Which is better for a large bust, Freya or Curvy Kate?
Freya runs to B–K on bands 28–40; Curvy Kate to D–K on 28–44. The one whose range covers your size (in its own system) and whose wire width suits your root.
Which is better for a small bust?
Whichever grades true or small at A–C: Freya cups grades small, Curvy Kate cups grades generous. Small bands need the brand whose range starts lower: 28 vs 28.
Can I use my Freya size at Curvy Kate?
Convert first (same system, so the label carries), then adjust: Curvy Kate bands run true to size and cups grades generous relative to true. The calculator above does both.
Do Freya and Curvy Kate fit the same breast shapes?
Not identically. Full on bottom: Freya Offbeat balconette vs Curvy Kate Lifestyle plunge; Full on top: Freya Idol vs Curvy Kate Wonderfull; Shallow: Freya Deco vs Curvy Kate Luxe strapless.
Opens HauteFlair’s own hub page; use your measured size there. HauteFlair is owned by the same company as Brasize.ai; that relationship never changes the sizing math, charts, or fit advice on this page. How this site makes money.