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Bra Size Guide · Italy

4H Bra Size (IT)

Everything about the 4H bra size in Italy sizing: what it means, its measurements, whether it runs big or small, sister sizes, and conversions to US, UK, EU & FR.

Size profileModern snug method
Bra size · IT
4H
Band 4 · Cup H · 8″ bust-band difference
IT labels follow the standard conversion from US 36H; the body measurements below are the same.
Underbust≈ 35″ · 89 cm
Bust≈ 44″ · 112 cm
Difference8″ · H cup
US36H
UK36FF
EU80H
FR95H
AU14FF
JP80H
Sister sizes · same cup volume
3Isnugger band5Glooser band
Not sure 4H is your size? Calculate it →
Modern fitter method 8 sizing systems Sister sizes included
What 4H means

What is a 4H bra size?

Quick answer

A 4H in Italy sizing is a bra with a 4 band and a H cup. “4” is the Italian band number: (EU band − 60) ÷ 5 = (80 − 60) ÷ 5 = 4. “H” is the cup, from a 8-inch difference between the bust and the band (one inch per cup letter). The same body is written as US 36H, UK 36FF, EU 80H, FR 95H, AU 14FF.

Someone who measures roughly 35 inches (89 cm) around the ribcage and about 44 inches (112 cm) around the fullest part of the bust lands at 4H using the modern snug-measure method. The band carries most of the support; the cup describes the breast volume the bra needs to hold: measured relative to that band.

The band. 4

“4” is the Italian band number: (EU band − 60) ÷ 5 = (80 − 60) ÷ 5 = 4. It sets how the bra fits around the ribcage and provides about 80% of the support.

The cup. H

H is a full-bust cup: a 8-inch bust-minus-band difference. It reflects breast volume, always relative to the 4 band.

Read together

Band and cup are one size. A 4H is not the same volume as a 2H: the cup letter only has meaning next to its band.

Measurements

4H measurements

A 4H comes from two measurements: a snug underbust that gives the 4 band, and a looser bust. The cup is the gap between the two: for H, that gap is 8 inches.

8″ → H cup Band 4 Bust 44″ inches · underbust 35″ → US band 36 → IT 4
The cup letter is the distance from your band to your bust, not your raw underbust.
Measurements · 4Hcenter of range
MeasurementRangeSets
Underbust (snug)34.5–36.4″ · 88–92 cmBand 4
Bust (fullest)43.5–44.4″ · 110–113 cm—
Difference8″ · ≈ 20 cmCup H

Underbust rounds to the nearest even band; an odd reading (e.g. 35″) can go either way, so try 3I and 4H and let the band decide.

Measurements vary by body shape, so treat these as the center of a range. IT band labels are converted from the US band by convention rather than read directly in centimeters, which is why a converted size can feel a step different from a bra drafted natively in this system.

Context

Is 4H big or small?

4H is a full-bust cup on an average band: carried by full-bust specialists more than mainstream ranges. But the honest answer is that a cup letter is not a fixed amount of volume: it grows with the band. Tap a size below to see how.

2H
smaller
3H
smaller
4H
this size
5H
larger
6H
larger

All five are H cups, yet the volume grows with the band. 4H is the highlighted size.

Because the cup is measured relative to the band, a 4H holds more than a 2H and less than a 6H, even though all three are “H cups.” So “big” or “small” only has meaning once you know the band.

If 4H cups fit well but the band feels off, you don't need a different cup: you need a sister size. And if you're unsure 4H is your starting size, the calculator settles it from two measurements.

Method check

Were you measured as 4H correctly?

Most people wearing the wrong size were sized by the old “+4 rule”: adding four inches to the underbust to get the band. It inflates the band and, because the cup is the difference from that inflated band, understates the cup by about two letters.

If a +4 chart said4H Your snug underbust is likely≈ 31–32″ (79–81 cm) Snug-measure size2J

Same body, same volume: the old rule pushes it into a looser band and a smaller cup.

The tell-tale signs you were sized with the old method: the 4 band rides up at the back, you fasten it on the tightest hook from day one, and the straps do most of the work. If that sounds familiar, 2J is the size to try first: it holds the same volume on a band that actually supports.

Key takeaway: if a calculator adds inches to your underbust, its 4H is not the same 4H as ours. Brasize.ai uses the modern snug-measure standard used by professional fitters.

Construction

Which bra styles fit a 4H best?

At this depth the bra is doing real load-bearing work. Prioritise full-cup and side-support constructions from full-bust specialists, firm (often three- or four-hook) bands, and wider straps. Molded single-piece cups rarely fit well here; seamed cups distribute weight and shape better.

1Cup shape

Full-cup and side-support constructions from full-bust specialists.

2Band & hooks

Look for a three-hook band with firm, wide elastic: the band does the lifting.

3Wire & straps

Wider, cushioned straps and a wire that fully encloses the breast root.

Sister sizes share cup volume but not cup shape: the wire on a smaller band is narrower and more projected, the wire on a larger band is wider and shallower. If you have a narrow breast root, the snugger sister will often fit better; if your root is wide, the looser sister may: even when the band tension of the original was right.

Sister sizes

4H sister sizes

Sister sizes hold the same cup volume as 4H on a different band. They're the fix when the cups fit but the band is too loose or too tight.

Sister sizes · same cup volumeband ↔ cup
SizeBand feel vs 4HCup volumeWhen to try it
2JTwo bands snuggerSame as 4HOnly if 3I is still loose; wire will be noticeably narrower
3IOne band snuggerSame as 4H4 band rides up or feels loose
4HYour starting size—Band sits firm and level
5GOne band looserSame as 4H4 band digs in or feels tight
6FTwo bands looserSame as 4HRarely right: the band gives up too much support

The rule: go down a band and up a cup (4H → 3I) for the same cups on a tighter band, or up a band and down a cup (4H → 5G) for the same cups on a looser band. Sister sizes share cup volume but not cup shape: the wire on a smaller band is narrower and more projected, the wire on a larger band is wider and shallower. If you have a narrow breast root, the snugger sister will often fit better; if your root is wide, the looser sister may: even when the band tension of the original was right.

Open 4H in the sister-size calculator →

Diagnose

Signs 4H is too small, or too big

4H is too small if…· Spillage over the top or sides of the H cups (“double-bust”)· The center gore lifts away from the sternum· Underwire sits on breast tissue rather than the ribcage· Cups feel full only after adjusting the breasts into them

Fix: go up a cup on the same band → 4I. If the band is also loose, go to 3I.

4H is too big if…· The H cups wrinkle or gape at the top when you move· The band rides up at the back even on the tightest hook· Straps slip off or need constant tightening· You can lift the band more than two fingers away from your ribs

Fix: gaping cups → down a cup, 4G. Band riding up with cups that fit → 3I.

International sizes

4H in US, UK, EU & FR sizing

The same 4H body measurements are written differently around the world. Bands and cup letters diverge by region, so convert deliberately when buying from an international brand.

4H around the worldIT → world
RegionSizeHow the band is derived
United States (US)36HBand in inches
United Kingdom (UK)36FFSame band as US; cups diverge above DD
Europe (EU)80HUS band × 2.5 − 10 = 80
France / Spain (FR)95HEU band + 15 = 95
Australia / NZ (AU)14FFUS band − 22 = 14
Italy (IT)4H(EU − 60) ÷ 5 = 4
Japan (JP)80HEU band; cups close to EU
Germany (DE)80HEU sizing

Cup letters agree across systems up to D. Above D they diverge (a US DDD is a UK E and an EU F) which is where the size converter earns its keep. Brands that size natively in IT: La Perla, Intimissimi, Yamamay, Lovable.

Fit

How to tell if 4H is your correct size

A calculated 4H is an accurate starting point. Confirm it on the body: band, cups, gore, straps.

  1. Band sits firm and level. The 4 band should be snug around your ribcage with room for two fingers, not riding up at the back. It gives most of the support.
  2. Cups fully contain the breast. No spillage over the top or sides, and no gaping or wrinkling in the H cups. Gaping usually means down a cup; spillage means up a cup.
  3. Center gore lies flat. The panel between the cups should sit against your sternum, not float away.
  4. Straps stay put. If you're tightening straps to feel supported, the 4 band is probably too big: try 3I.

If the cups fit but the band is wrong, move to a sister size rather than changing cup letters. There's no universal standard between brands: a 4H in one label can fit like the size on either side in another, so use the fit checks, not just the label. Full symptom-by-symptom guide: bra fit guide.

Explore

Related bra sizes

All IT bra sizes →

Reviewed for accuracy by the Brasize.ai fit team
MethodModern snug-measure standardCross-referencedUS · UK · EU · FR · AU · IT · JP · DEUpdatedJune 2026

Educational resource, not medical advice. Read our editorial policy.

Shop itAt HauteFlair, our sister retailer

HauteFlair labels cups in UK letters, so these links already convert your size by position (a US DDD lands on a UK E, a US G on a UK F). HauteFlair is owned by the same company as Brasize.ai; that relationship never changes the sizing math, charts, or fit advice on this page. How this site makes money.

Is 4H actually your size?

Don't guess from a label. Enter two measurements and get your accurate size in eight systems, plus your sister sizes.

Calculate My Bra Size →
Questions

4H bra size: answered

The questions people ask most about the 4H size: its volume, sister sizes, conversions and fit.

Is 4H a big bra size?

4H is a full-bust cup on a 4 band. A cup letter is a ratio, not a fixed volume: H means a 8-inch difference between bust and band, so a 4H holds more than a 2H and less than a 6H. “Big” only has meaning once you know the band.

What is the sister size of 4H?

The sister sizes of 4H are 3I (snugger band) and 5G (looser band). Sister sizes hold the same cup volume as 4H on a different band. Move to one when the H cups fit but the 4 band is too loose or too tight.

What is 4H in European sizing?

A IT 4H is an EU 80H. EU bands follow US × 2.5 − 10; cup letters match up to D, then EU continues the alphabet (E, F, G) where the US repeats D.

What is 4H in UK sizing?

A IT 4H is a UK 36FF. US and UK share inch bands and agree on cups through DD; above that US DDD = UK E, US G = UK F, US H = UK FF.

What measurements are a 4H?

Roughly a 35-inch (89 cm) snug underbust and a 44-inch (112 cm) bust at the fullest point. The 8-inch difference gives the H cup; the underbust gives the 4 band. Treat these as the center of a range.

What is 4H in centimeters?

A 4H corresponds to an underbust of about 88–92 cm and a bust of about 110–113 cm: a difference of roughly 20 cm. In metric-labelled systems the same size is EU 80H, FR 95H and JP 80H.

Which bra styles suit a 4H?

At this depth the bra is doing real load-bearing work. Prioritise full-cup and side-support constructions from full-bust specialists, firm (often three- or four-hook) bands, and wider straps. Molded single-piece cups rarely fit well here; seamed cups distribute weight and shape better.

How do I know if 4H is my correct size?

Check four things: the 4 band sits level and snug on the loosest hook, the H cups are filled without spillage or gaping, the center gore lies flat against the sternum, and the straps stay put without carrying the weight. If the band is wrong but the cups fit, try a sister size such as 3I.

Was I sized as 4H using the old +4 method?

If your 4 band rides up, fastens on the tightest hook from new, and the straps carry the weight, probably yes. The +4 rule adds four inches to the underbust; the same body measured snugly is closer to 2J, same cup volume, a band that supports.